What we are all about

Mission: Providing customized experiences that empower business owners to build real business assets, and create better lives for themselves and their teams. One meaningful result at a time.

Vision: To be the most trusted name in small business advising. Uniting ambitious owners and expert coaches in a movement that transforms businesses into wealth-generating, life-enhancing legacies.

BRAD COPES

FOUNDER 

Business Coach

Brad’s passion has always been teaching and coaching. He started an exterior painting business to pay his way through university, and fell in love with entrepreneurship, training, and leading employees. Small business became the outlet for his passion – the place where he could train, coach, and develop people. At the same time, he learned the real hard day-to-day challenges of managing a business: making payroll, negotiating with clients, and motivating staff.

His career after university started in the franchising world where he has experienced recruiting, training, and leading hundreds of franchise owners. He has managed large divisions and led corporate staff. He has experienced the real pressures of needing to deliver results. He was fortunate to work in a company that cared deeply about the success of franchise owners; and cared deeply about training and developing leaders.

Brad used the things he learned early in his career next building training programs and consulting with business owners in home services, construction, and manufacturing. Brad loves spending his days concocting systems and tools that can optimize a small business.

Bedrock Advising was born from Brad’s deep desire to provide approachable and affordable bespoke coaching, consulting, and training to small and medium sized businesses. Solutions tailored to what is needed, implemented in a way to get meaningful results today. And a dream that any small business, empowered with the things large corporations have when it comes to leadership training, coaching and systems – could make more money, it’s people can have more fun, and they can manage like seasoned executives. 

CHARLES KNOX

Business Coach

Charles Knox is an expert generalist with deep experience in business systems, leadership, and franchise operations. Over the past decade, he has coached and supported hundreds of entrepreneurs through roles at College Pro and WOW 1 DAY PAINTING, where he helps new business owners launch, lead, and grow with confidence.

Charles holds a Graduate Certificate in Executive Coaching from Royal Roads University and blends practical experience with a people-first coaching style. He’s passionate about helping leaders build strong habits, create effective systems, and unlock their full potential—professionally and personally.

SIMON NOËL

Business Coach

Simon is a business coach with extensive experience managing and growing construction companies. With a background in mechanical engineering, he began his entrepreneurial journey by founding and scaling a successful landscaping business. Simon then took on leadership roles in two major construction companies, where he implemented systems and strategies that significantly improved profitability, efficiency, and scalability.

Simon is passionate about helping businesses succeed. He’s all about simplifying processes, building leadership skills, and tackling tough challenges. By focusing on teamwork, streamlining operations, and finding hidden opportunities, Simon helps his clients achieve their goals and set themselves up for long-term success.

When he’s not working, you’ll find Simon enjoying the great outdoors in Vancouver with friends and family. Whether he’s running, skiing, or cycling, he loves staying active and making the most of his free time.

AMEE UNADKAT

Business Coach

Amee works with growing businesses that have outpaced their people systems and need structure without bureaucracy. She helps leaders bring greater clarity, consistency, and accountability to how their organizations operate without diluting the entrepreneurial energy that made them successful in the first place.

Her work sits at the intersection of culture, leadership, and performance. She translates proven organizational practices into practical, right-sized approaches that fit the reality of scaling teams. From decision-making rhythms to performance conversations to leadership alignment, she helps leaders embed their values into how work actually gets done, without losing the authenticity and agility that set them apart.

Amee has held people and culture leadership roles where she led talent, engagement, and transformation initiatives. She has built people infrastructure from the ground up, guided organizations through growth, restructuring, and integration, and partnered closely with teams to align leadership behavior with business strategy. This experience gives her a practical understanding of what it takes to operationalize culture, strengthen leadership pipelines, and design systems that support performance at scale.

Authentic, insightful, and deeply curious, Amee helps leaders turn values into lived behaviors that drive measurable business impact.

CHRIS GOW

Implementation Consultant

Chris is an implementation expert with a strong background in financial leadership, operations, and team development. A Chartered Professional Accountant, he has worked across public accounting, manufacturing, and retail leadership roles, helping organizations improve financial clarity, operational discipline, and overall performance. His experience spans everything from job costing and forecasting to leading large teams through periods of change and growth.

Chris is passionate about helping business owners build strong cultures and profitable, well-run companies. He focuses on developing leaders, creating accountability, and connecting day-to-day decisions to long-term financial outcomes. By combining practical execution with thoughtful support, Chris helps clients make meaningful changes that lead to sustainable success.

Outside of work, Chris enjoys spending time with his family on their farm, participating in the local basketball community, and staying active. He values balance, consistency, and continuous improvement, both in business and in life.

What Our Clients Are Saying

  • Paint it Up

    Brad and I have worked together for a year and the shift in my personal and business trajectory has been amazing. Brad helps business owners find clarity with complicated issues. As a business owner, having a person who can help you articulate business planning, leadership and development with you and your staff is invaluable. I would highly recommend Brad to any business owner looking to refine their business and leadership skills.

    Harry Seaton

    Owner

  • Swept Space

    I have been working with Brad off and on since 2014. Recently he is helping me out with my commercial janitorial business. We have experienced fast growth as well as an uptick in our client and employee satisfaction since we engaged Brad for weekly coaching and consulting work. Brad leverages his years of experience and knowledge to help us problem solve, and succeed in reaching our goals. Highly recommend Brad for anyone looking to bring their business to the next level.

    Lucas Mangotich

    Owner

  • Snowcleared

    Brad at Bedrock has been incredibly helpful in helping us grow in our business. We've been working with Brad for a year and we've found a lot of value in his services. Would definitely recommend to anyone who's looking to take their business to the next level.

    Admin Assistant

  • Fresh Coast Painting

    We have worked with Brad to help identify missing systems in our painting business and his wealth of knowledge and ability to zero in on issues in the business are a massive asset. Our business has been growing 100% yearly and his coaching has helped us to create a map for our growth so that we don't fly off the rails. I would recommend Brad to any business needing help to grow!

    Alex Rabu

    Owner

  • RAMM Custom Build

    We started using Brad recently to help with optimizing procedures and systems within our construction company to ultimately run a tighter ship and maximize $$ income. He has a knack for communicating with people which made the process easy to understand. We highly recommend his services.

    Justin Richards

    Owner

  • de Weerdt Consulting Inc

    I've been working with Bedrock for ~1 year now. Brad is an excellent coach and has helped me work through numerous obstacles and roadblocks. Since we started working together the business has gone from $0 to six figure EBITDA. I highly recommend getting a coach as an entrepreneur, and if you are getting a coach, I highly recommend reaching out to Brad at Bedrock Advising.

    Claire de Weert

    Owner

  • Above & Beyond Home Concepts

    In my pursuit of continual improvement & growth, I was on the search for a consultant that could advise & work with myself & our team. The goal was to find someone who could offer direct & individual coaching, doing a deep dive into our business and offer recommendations. I've found that and more with Brad! He makes you think, has outstanding advice, vast resources to draw from & most importantly for me, is a great person. Anyone looking for support with their business should consider Brad. You wont regret it, I'm sure fortunate to have found him!

    Brad Johnson

    Owner

  • TEKsystems

    I would highly recommend Brad & Bedrock Advising to anyone who’s looking to get crystal clear on their vision, mission and goals for themselves. Working with Brad has given me the critical time necessary to reflect on my current habits/routines and be more mindful about what I need to do to restructure them in order to hit my goals. Honing my vision, goals and priority management in just a short period of time has helped me significantly refine my day to day work in order to more effectively work towards what I really want. Thank you Brad for helping me make those goals and priorities clearer.

    Jared Koehl

    Account Manager

  • Fyfe Coaching

    I'm a mental fitness coach and I've been working with Brad at Bedrock for about 8 months now. It's been amazing. Brad has helped me refine my business priorities and strategy. In the last 2 weeks I have increased my potential customer discovery calls by an insane amount. Went from 1-2 a week to 6+ all because of the coaching with Brad. He's also been really great at uncovering the limiting perspectives I have in my business. HIGHLY RECOMMEND!

    Fyfe Barraclough

  • Homes to Havens

    If you are looking for a business coach, consultant or business training I highly recommend Brad and his team. They have been invaluable to our business and success!!!

    Rob Toth

    Owner

  • Converse Custom Homes

    What sets Brad apart is his thoughtful approach to hearing me as his client, and sensing what we need to work on in our weekly meetings. He has not only helped craft a vision for growth but also devised practical plans for the business to operate during my absence. His support has been a game-changer. I can truly say I am leaps and bounds ahead in my business due to the support and confidence Brad has helped foster. I highly recommend Brad and Bedrock Advising for anyone seeking a top-tier business coach.


    Brent Converse

    Owner

  • High Five Exterior Cleaning

    We're re-clarifying our organization structure right now, and it's allowing me to finally delegate full responsibilities and roles to my staff, instead of me haviing to stay on top of everything as the owner. He's helping me make way better choices with hiring which I know will decrease turnover drastically


    Matthew Kasteel

    Owner

  • Just Power

    Brad at Bedrock has been instrumental in helping me grow my business and realize success I didn’t know was possible!


    Chris Pryn

    Owner

  • Hawthorn Landscape

    Working with Simon Noel of Bedrock Advising has been one of the most impactful decisions I’ve made as CEO of Hawthorn Landscape. Simon isn’t just a coach—he’s an advisor, an implementer, and a true teammate who’s been instrumental behind the scenes in my business.

    What makes Simon exceptional is his deep understanding of both our industry and the broader business landscape. He doesn’t just offer theoretical advice—he brings practical, hands-on solutions and follows through with implementation. Whether it’s rolling out new processes, optimizing operations, or helping me act on my strategic goals, Simon is there, fully engaged and committed.

    I have someone in my corner who holds space for big-picture thinking while driving execution at the operational level.

    Kathryn Weiler

    CEO

  • Hyland Landscapes

    We have been working with Bedrock for several months now, specifically with Simon and a consultant. Simon has a wealth of knowledge in the industry, brings a vast tool kit of resources, offers and adds immense value and really rolls his sleeves up when he needs to. He also bridges the gap between coach and consultant really well by holding accountability and asking great questions whilst also inputting his advise and expertise.
    I really respect and appreciate Simons commitment to helping our business and would recommend him / bedrock to anyone seeking assistance.

    Mike Hansen

    Owner

  • R Legacy Landscapes & Pools Inc.

    I've been working with Simon Noël from Bedrock Advising Inc. as my business coach, and the experience has been incredibly valuable. Simon has helped me gain a much clearer picture of my goals and direction. He has a great ability to break things down, organize complex ideas, and bring focus to what really matters. His approach is thoughtful, practical, and rooted in real-world business experience.

    Since we started working together, I’ve felt more aligned and confident in the steps I'm taking with my business. If you're a business owner looking for clarity, structure, and solid advice to grow your company, I highly recommend Simon.

    Thank you for your support so far!

    Ray Elkins

    Owner

  • SYNLawn Toronto Artificial Grass

    Great start with Brad, very to the point and hard good questions, we implemented a project schedule manager this year .. it really helps put a finger on booked, planned and finished jobs.
    I am also working with Simon on a couple of implementation projects. One is a metrics sheet for sales and operation mgmt. goals. Very strong with operational and staff issues.
    Both are helpful and a pleasure to work with.

    John Larsen

    Owner

  • EnerClear Exteriors

    We've been working with Bedrock Advising and Simon Noel for several months and am noticing the affects on our growing business daily, and personally as an owner, the lifting of stress associated with that growth. We've worked with other coaches in the past and had some success but never could completely get over the hump. With Simon, and Bedrock's approach we've kept it simple, taking small steps and doubling down on the habits needed to change at the same time. They really take the time to understand both the business and the personalities involved and help carve out a plan to get to the next level. I would recommend their services to any entrepreneur with a growing business or someone that feels like their business could use some streamlining and systemization.

    Sean Bradley

    Owner

  • Insight Service Solutions

    Brad has made such an impact on me and my company! I have seen major growth in my company and professionally since having Brad as my coach. Brad is able to uncover challenges and give the kind of feedback that brings results when acted upon! I can’t say enough good things about Brad and Bedrock! Also, Brad just came out to speak at the 2025 IWCA (International Window Cleaning Association) convention and as always he brought great value and insight as he presented on recruitment and spoke on the SOP panel. Brad was very generous with his time and is so skilled at active listening and asking great questions. I highly recommend you give Brad and Bedrock a call if you are looking for a highly professional and skilled coaching team! Thanks again Brad for the impact you have made on my business, professionally and in turn … my family life!

    Alex Camargo

    Owner